“I Am My Customer”: The Shopping Empire That Lillian Vernon Built With Her Own Two Hands
If you Google Lillian Vernon’s name, the first thing that pops up is a garment bag, which is used to transport clothing without leaving them creased. The item is made of lightweight, but durable, polyester, that can be monogrammed. If it’s not out of stock, you can order one on Amazon for $32.99. This simple item aptly illustrates the fundamental nature of the business empire built by Lillian Vernon, whose family fled from Nazi Germany to the United States when she was a young girl. The garment bag is a practical, yet essential, product. It’s not expensive, but has an[]