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A B See Do - sold out until September

24 August 2011




Designer: Elia Shapiro


Illustrations: Eitay Riechert


Curators: Tamar Hadar, Efrat Adiv, Smadar Keren


Exhibition Director: Smadar Keren


Exhibition Consultant: Rubik Rosenthal


Procuder: Breeze Creative (Sagi Yechezkel, Ben Genislaw, Reut Shahar, Guy Sagiv)


Tipography: Danny Meirav




Exhibition opening 


Limor Livnat, Avinoam Armoni, Irina Nevzlin Kogan


Achinoam Nini



Irina Nevzlin Kogan, Yael Arad


Avinoam Armoni, playing with letters 



The New Family Gallery, featuring the children’s exhibition “A-B-See Do”, is now open! The exhibition is displayed in a 570 square meter space on the first floor of the Abraham and Edita Spiegel Family Building. The exhibition brings to life the essence of the Hebrew Language and  engages all audiences, especially families with young children. Using cutting edge contemporary museum media to create a multi-sensory experiential exhibition aimed at ages 2-10 along with their parents and other adult relatives and friends.



The exhibition will transmit the idea that language is the foundation for learning and will focus on the rebirth of the Hebrew language and the distinctiveness of Hebrew. The exhibition will also emphasize a respect for history, place value on reinvention, pay tribute to the society where the language was developed, and highlight the vast strength that a language has in communicating heritage and tradition.



“This is a new direction for Beit Hatfutsot,” says Chief Curator Hagai Segev. “The goal is to make Beit Hatfutsot a bustling site of contemporary discourse about Jewish and Israeli identity and culture. Our guiding principle is to simultaneously represent the diversity, pluralism and openness of Jewish culture, along with the processes that have led to the current situation from previous generations.”


To the A-B-See-Do website



Concept by Tamar Hadar and Efrat Adiv, Children's Museum of Tel Aviv CMOTA


Exhibition tickets are sold out until the end of August. Please make reservations HERE, or contact


*Please note: due to construction works, the exhibition will be closed on September 13, 14 and 15.


24 August 2011