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Opening of the A-B-See-Do Exhibition


On Friday morning, July 1st, 2011, the Minister of Culture and Sport, Limor Livant was welcomed by hundreds of children amid a sea of balloons and candies. This colorful event marked the opening of the A-B-See-Do Exhibition in the new Family Gallery at Beit Hatfutsot. Livnat was accompanied by her partner Shalom Yerushalmi, his daughter and granddaughter.


"This summer families will spend their time at Beit Hatfutsot” declared the Minister at the opening of the A-B-See-Do Exhibition.  “I have just visited this wonderful and special exhibition. An exhibition such as this cannot be found anywhere else in Israel and I am convinced that you will not find anything like it anywhere else in the world” added Livant enthusiastically.

The A-B-See-Do Exhibition is a multisensory free-play journey of learning that combines fun and enjoyment alongside educational values, tolerance, understanding and knowledge. The exhibition was initiated by Efrat Adiv and Tamar Hadar who worked together with the Beit Hatfutsot exhibition curator, Smadar Keren.


Avinoam Armoni, Chief Executive Officer at Beit Hatfutsot addressed the crowd, speaking of the significance of this exhibit which explores the Hebrew language, a core aspect of our individual identity, our collective identity as a people, and a corner-stone of our value system.


The opening was attended by hundreds of guests including the president of the NADAV Foundation, Irina Nevzlin-Kogan with her husband Michael Kogan, Israel Judo Champion Yael Arad, who served as a consultant to the exhibition, Mayor of Ra’anana Nachum Hofree, Attorney Yaacov Bardogo, Singer Achinoam Nini, Nir  Sheratzky and his wife Galit Farber, Ilan Birenfeld, Yossi Rosen –former Chairman of Bazan Oil Refineries Ltd with his granddaughter,  and the publicist Uri Einy.



Exhibition opening 


Limor Livnat, Avinoam Armoni, Irina Nevzlin Kogan


Achinoam Nini



Irina Nevzlin Kogan, Yael Arad


Avinoam Armoni, playing with letters