Got Milk: How the Dairy Companies Took Over Shavuot
In the early 1990s, when commercial t.v. was first introduced in Israel, we finally learnt why we celebrate Shavuot. Cool creative copywriters brain stormed in their fancy agencies and fabricated for us the following story: 4,000 years ago, while crossing the Sinai desert on their way to the promised land, the Children of Israel suffered acute low levels of calcium, resulting in a variety of bones diseases, that made desert hiking almost impossible. God heard their cry and provided them with Manna, a substance made of wheat and honey, known for its curing qualities. To his disappointment though, they went[]