"I'm That Jew" goes up on the wall at Beit Hatfutsot
Eitan Chitayat wrote “I’m That Jew” for The Times of Israel Blog in January 2015 in response to the Paris Charlie Hebdo and Jewish Kosher Supermarket massacres. After Eitan spoke with friends in France and heard that they were scared to be publicly Jewish, Chitayat says, “I felt compelled to remind us of how proud we should be of our heritage. For me, ‘I’m That Jew’ was written for the Jewish people, by the Jewish people.”
In October 2015 Eitan released the video version of “I’m That Jew” which followed suit, going viral at lightning speed. It was viewed over 3 million times on Facebook and YouTube and garnered tens of thousands of shares, likes and appreciative comments. Resonating deeply with Jews (and non-Jews) worldwide, it was clear this is what the Jewish world wanted to hear.
We are very excited to announce that “I’m That Jew” is now featured on the wall in the lobby of Beit Hatfutsot – The Museum of the Jewish People, giving it a new platform through which to connect and communicate with thousands of museum visitors, both in person and virtually. Commemorated in a design reminiscent of a painter’s palette, the brilliance of the original text is visually highlighted and celebrated while visitors can listen to Eitan read the text aloud.
In addition to being an outstanding writer, Eitan is the founder of the global natie agency (natie.com). A creative director and brand-builder, Eitan has been overseeing marketing campaigns for international clients for over 15 years. Born and now living in Israel, he has lived in Hong-Kong, London, Tel Aviv, New York and Boston.
CLICK HERE for The original Times of Israel blog post.
The project at Beit Hatfutsot is sponsored by the Israeli Friends of Beit Hatfutsot.
On display until February 16th, 2016.